Pinkshift caught fans’ attention on Reddit with their single “I’m Gonna Tell My Therapist on You.” In August 2020, they released a music video for the song on their YouTube channel, garnering over 75,000 views. Butler remains clear in his, and the band’s, mission to tear down barriers in the alternative community. In the song, lead singer Jason Aalon Butler screams “we’re coming in, motherfucker” on repeat, the song serving as a warning to anyone building fences around the genre. The group hit the scene in 2017 with their first single “We’re Coming In.” One is Fever 333, best known for their radical politics and imagery largely influenced by the Black Panther Party. “Having this online space, a platform where anybody can join and say what the fuck they want to say, is really great because it just shows more representation and more people are being seen and validated,” said Summan.Īs members of Gen Z immerse themselves deeper into emo culture, new alternative bands that reflect the diversity of their audience have become more and more popular.
One big distinction between the genre then and the genre now, though, is inclusivity, they said.
Summan has found a following on TikTok as an emo fan guru and historian, posting videos featuring comedic emo nostalgia, alternative makeup inspiration, and music takes that have garnered over 4.4 million likes.
Now, young people are following the same path, they said. “I watched and listened to them (Pierce the Veil) and then I found Sleeping With Sirens and then I went on Tumblr and and loads of places like that, and I just found my community of people,” Summan said.